The Ritz-Carlton Hotel Company
As a top luxury hotel brand, The Ritz-Carlton seeks to provide travel inspiration and showcase the beauty of their hotel destinations to their 950k+ followers across Facebook, Instagram, and Twitter.
Personal Responsibilities:
Composed all Instagram content (including copy and image selection) and occasionally assisted with Twitter content
Led all community management on Facebook, Instagram, and Twitter
Gathered and interacted with user-generated content through the use of a branded hashtag, “#RCMemories”
Assisted with event coverage on social channels
Managed communications between the brand and 90+ associated properties
Collaborated on social strategies and influencer campaigns
Organized, flagged, and recorded negative social posts and comments during crisis situations
Composed the brand’s top 15 most engaged Instagram posts of all time
Influencer Campaigns
The Stay Campaign
Objective: Generate excitement and awareness on social platforms for the lead up and launch of five short films shot in Ritz-Carlton hotels around the world.
Implementation: We promoted each film with multiple posts on Instagram, Instagram Stories, Facebook, Twitter, Pinterest, and LinkedIn, teasing different pieces of the films’ production on different channels at different times. In over 6 months, we devoted over 160 social posts to The Stay across the 6 channels.
Results:
28 million impressions
6 million engagements
10 million video plays
