The Ritz-Carlton Yacht Collection
Designed to take the renowned service of The Ritz-Carlton to sea, The Ritz-Carlton Yacht Collection offers voyages on three luxury yachts. As the yachts were being built, our team managed their social launch, generating excitement and promoting sales for their inaugural season and growing their social audience to 84k+ followers across three platforms.
Personal Responsibilities:
Composed all content (including copy and image selection) across Facebook, Instagram, and Twitter
Led all community management
Assisted in developing creative social campaigns
Researched industry-specific and geographically relevant sources for content creation
Assisted with running and tracking ads on social channels
Participated in bi-monthly client calls
